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Getting the right audience response


When you've finished all the work on your slides you start thinking about the delivery part and the audience response you are going to receive.

A powerful way to make an effective business presentation is to know your audience and their needs:

  • how much do they know about the subject of your presentation;
  • why are they interested in;
  • what do they think about it;
  • the things they agree or disagree.
  • When you've finished all the work on your slides you start thinking about the delivery part and the audience response you are going to receive

    If you have an answer for these questions you will feel more confident and free to start the speech.

    Imagine how clumsy it is to have a conversation with someone you know nothing about. As long as you find out some things about him/her your words are coming easier and the conversation is starting to flow.

    When you are in front of your audience is the same situation, maybe even worse than that. If you are talking to one person he/she has to listen to what you have to say, but if you are talking to 50 persons they might get bored and stop take note of what you are saying. And once you "lose" them, it's hard to "catch" them back again.

    In case you discover that they don't share the same patterns, that are pretty different, you can think of an audience segmentation by finding out even more than that like: what are their fears, their needs and worries, their loves and hates.
    This way you will feel no constraints between you and them and make sure that you address everybody there. Imagine their reaction when they will here you talking about things they like, about things they agree. These are the so called "hot spots" that you have to be in contact with.

    If you make clear that what you are offering will serve them, for sure you'll get a promising audience response. Every element from your presentation should be linked to an audience benefit. It's important to say it loud and clear, using phrases like:

    Every element from your presentation should be linked to an audience benefit.
  • "You should care about . . . , because . . . " ;
  • "This thing is important to you because . . ." ;
  • "I'm telling you this because . . ." ;
  • In any presentation, before making affirmations about the company that you represent, the product or services that you offer, you have to think twice: is this something that brings advantage to my audience? Don't lose the path of your story with irrelevant details.

    Following this rules you will be able to manage their minds and implant confidence in yourself and your presentation. This way you will feel in touch with the people in front of you, like you'd have an interactive powerpoint presentation and you are using an audience response system.

    Also if you want to keep up your connection with them you have to be explicit in all the ideas. You probably wonder "why should I do this? there are things easy to understand, they might feel insulted if I am so detailed".
    Wrong ! If your presentation would take 8 hours for sure they will have time to feel insulted, but your presentation has to be short and clear. If you are not explaining well an idea and you move to the next one without spelling out their benefit, they will leave you there for 2 seconds and start translating what you said into their advantage. In the meanwhile you will be talking about another thing which they will lose.

    So make sure that you keep in mind all these small tips and a positive audience response will come right away to you.


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